How to Make Money With a Web Site-101 Part 2: Tips for selling your professional service on the Web
Lets continue our discussion of revenue models on the Internet. Well start out with selling services because it is simplest in some ways. This is the sort of Web site a personal coach, accountant, marketing consultant, wedding planner, landscaper or photographer might use.
Most professional service Web sites get caught up in detailing the services they offer or the process they use. These things are important to your Web visitors but only AFTER you have their full attention.
Here are some guidelines for selling your services with your home page.
Who do you love?
Whats your problem?
What do you want?
Here it is, come and get it.
Just who do you think you are?
After you have taken care of these topics, DO go into great detail about your services and how you work. But as you are writing, always think in terms of problems, solutions and next steps to get started.
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