Eight Things (and more) You Can Do to Make Your Site Stand Out.
- Put testimonials
in obvious places on your site.
- Case Study.
A case study shows your ability to solve problems or provide excellent
service. Numbers help here...like how much you saved the client annually
with your problem solution.
- Make it
very easy for your visitors to contact you. A reader response form at
the bottom of Web pages is good Idea.
your expertise into your design somehow: graphically, functionally,
or with content.
your audience. Target your audience with design and content. Speak their
your content fresh is Very Important! Having a News section makes
you and your site seem bigger.
- Have a
printer-ready map to your location.
get on the net to spend time or save time. Set up your Web site to serve
both desires and you will be more likely to capture your visitors interest.
something useful. Become a resource. A good list of bookmarks can be
useful, or share the bounty of your expertise (e.g. just what are those
bugs we're all seeing this year in our gardens and how do we get rid
something fun. Stories about your garden, fun and weird bookmarks, pictures,
ask too many questions. Just enough to be able to make contact is just
use some form of networking application. Build a community, use an affiliate
program: Network, somehow. Leverage your Internet contacts to grow your
site and your business.
employees is a simple way of leveraging your time. It's better to get
1% of 100 employee's output than 100% of just your own output. Hire
someone to use their expertise on your behalf by building a Web site
use a splash page. It's just one more click a visitor has to make to
get what they came for.
- Put what
they came for on the first page they encounter. Don't bury your product
inside your site.
- Make it
incredibly simple to buy something (if you're selling). Declare shipping
charges up front. Get the number of steps it takes to accomplish a transaction
down to three. Don't ask your shoppers to fill out long forms beyond
the necessary shipping and payment information.
volumes of information about the things you are selling. Some people
who are interested in a product will read all about it first, then buy
it. On the other hand, some people make quick decisions based on trusting
- It's really
about developing relationships. When they acquire what they came to
your site to get, then you have a chance to make a contact.
- ASK your
USERS what they want out of your Web site.
graphics aren't worth anything. Simple and fast is best, unless, of
course, fancy graphics are an essential part of your message.
- It takes
one to four months to develop traffic to your site, and three to six
months to start seeing revenue.
- An Email
newsletter is a great way to get rid of last years inventory. Your regular
customers will snap it up.
- Put a
View Cart/Checkout button at the top and bottom of EVERY page in your
- Link from
text content to related products on your site.
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P.O. Box 2515
Columbia Falls MT 59912